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Designing for Purpose
UNCOVERING WHAT MOTIVATEES CANDIDATES
TOTAL END USER BASE
PRIMARY BUSINESS GOAL
UNCOVERED UX GOAL
This is the story of helping vastly different organizations within the same company identify a common business goal, unite through end-user research and data, and build experiences that simplify and help users find what they need rather than be pre-determined by organizational siloing.
It all started with a simple ask ...
"Can you help us design a replacement tool for the existing one that employees use to order office equipment and tools?"
Shift product team focus from visual design to creating a strong Information Architecture, partnerships with content owners across the org, and a strong product foundation so that it can be built efficiently and scale gracefully as it matures.
CURRENT EXPERIENCE EVALUATION
CARD SORT USER RESEARCH
New partnerships across organizations (Procurement, Talent, IT Hosting), understanding of a shared ownership of the experience, and agreement of MVP content structure and common vision.
Corporate Brand and Communications, Intranet Team
"Could you take a look at our in-flight work for the two year intranet redesign we just kicked off and let us know how it's looking? We'd like to continue moving towards the vision and structure that you just established with the Procurement team."
Transform the purpose of the 50,000 employee intranet to be focused on helping employees to succeed in their careers with easy access to the tools and information they need vs the original intranet goal to be a communications platform.
CURRENT EXPERIENCE EXPLORATION & WHITEPAPERS
CARD SORT & FIRST CLICK USER RESEARCH
INFORMATION ARCHITECTURE & DESIGN CONCEPTS
Redesign of entire Information Architecture of the Intranet (employee tools, policies, news, career tools, etc.)
Vision setting for the two year redesign
Efficient and objective visual design decisions
Significant reduction in content redundancy and unmapped content management
Information Technology, India General Insurance
"Can you help us to redesign our intranet in two weeks?"
With only two weeks available, focus on improvement over perfection.
CURRENT STATE EXPLORATION
BRAND & CARD SORT USER RESEARCH
DESKTOP & MOBILE DESIGN
Rebranded, redesigned, more usable intranet that will help the corporate team to offload some of the heavy issues that were occurring with new hires to the company
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