Alison Lucretia
Designing for Purpose
MY WORK
RESTRUCTURING THE GLOBAL EXPERIENCE
4
EXECUTIVE ORGANIZATIONS
50k
TOTAL END USER BASE
401
USERS STUDIED
Productivity
PRIMARY BUSINESS GOAL
Findability
UNCOVERED UX GOAL
This is the story of helping vastly different organizations within the same company identify a common business goal, unite through end-user research and data, and build experiences that simplify and help users find what they need rather than be pre-determined by organizational siloing.
It all started with a simple ask ...
PHASE 1
Sponsor
Ask
Design Strategy
Corporate Procurement
"Can you help us design a replacement tool for the outdated one that employees use to order office equipment and tools?"
Shift product team focus from visual design to creating a strong Information Architecture, partnerships with content owners across the org, and a strong product foundation so that it can be built efficiently and scale gracefully as it matures.
3 Days
2 Weeks
1 Week
CURRENT EXPERIENCE EVALUATION
CARD SORT USER RESEARCH
INFORMATION ARCHITECTURE
Out of gallery
Result
New partnerships across organizations (Procurement, Talent, IT Hosting), understanding of a shared ownership of the experience, and agreement of MVP content structure and common vision.
PHASE 2
Sponsor
Ask
Design Strategy
Corporate Brand and Communications, Intranet Team
"Could you take a look at our in-flight work for the two year intranet redesign we just kicked off and let us know how it's looking? We'd like to continue moving towards the vision and structure that you just established with the Procurement team."
Transform the purpose of the 50,000 employee intranet to be focused on helping employees to succeed in their careers with easy access to the tools and information they need vs the original intranet goal to be a communications platform.
1 Week
CURRENT EXPERIENCE EXPLORATION & WHITEPAPERS
4 Weeks
CARD SORT & FIRST CLICK USER RESEARCH
2 Weeks
INFORMATION ARCHITECTURE & DESIGN CONCEPTS
Out of gallery
Result
Information Architecture redesign for the Intranet (employee tools, policies, news, career tools, etc.)
Vision setting for the two year redesign
Efficient and objective visual design decisions
Significant reduction in content redundancy and unmapped content management
PHASE 3
Sponsor
Ask
Design Strategy
Information Technology, India General Insurance
"Can you help us to redesign our intranet in two weeks?"
With only two weeks available, focus on improvement over perfection.
2 Days
CURRENT STATE EXPLORATION
3 Days
BRAND & CARD SORT USER RESEARCH
1 Week
DESKTOP & MOBILE DESIGN
Out of gallery
