MY WORK

RESTRUCTURING THE GLOBAL EXPERIENCE

4

EXECUTIVE ORGANIZATIONS

50k

TOTAL END USER BASE 

401

USERS STUDIED

Productivity

PRIMARY BUSINESS GOAL

Findability

UNCOVERED UX GOAL

This is the story of helping vastly different organizations within the same company identify a common business goal, unite through end-user research and data, and build experiences that simplify and help users find what they need rather than be pre-determined by organizational siloing. 

It all started with a simple ask ...

PHASE 1

Sponsor

Ask

Design Strategy

Corporate Procurement

"Can you help us design a replacement tool for the outdated one that employees use to order office equipment and tools?"

Shift product team focus from visual design to creating a strong Information Architecture, partnerships with content owners across the org, and a strong product foundation so that it can be built efficiently and scale gracefully as it matures.

3 Days

2 Weeks

1 Week

CURRENT EXPERIENCE EVALUATION

CARD SORT USER RESEARCH

INFORMATION ARCHITECTURE

Result

New partnerships across organizations (Procurement, Talent, IT Hosting), understanding of a shared ownership of the experience, and agreement of MVP content structure and common vision. 

PHASE 2

Sponsor

Ask

Design Strategy

Corporate Brand and Communications, Intranet Team

"Could you take a look at our in-flight work for the two year intranet redesign we just kicked off and let us know how it's looking? We'd like to continue moving towards the vision and structure that you just established with the Procurement team."

Transform the purpose of the 50,000 employee intranet to be focused on helping employees to succeed in their careers with easy access to the tools and information they need vs the original intranet goal to be a communications platform.

1 Week

CURRENT EXPERIENCE EXPLORATION & WHITEPAPERS

4 Weeks

CARD SORT & FIRST CLICK USER RESEARCH

2 Weeks

INFORMATION ARCHITECTURE & DESIGN CONCEPTS

Result

Information Architecture redesign for the Intranet (employee tools, policies, news, career tools, etc.)

 

Vision setting for the two year redesign

Efficient and objective visual design decisions

 

Significant reduction in content redundancy and unmapped content management

PHASE 3

Sponsor

Ask

Design Strategy

Information Technology, India General Insurance

"Can you help us to redesign our intranet in two weeks?" 

With only two weeks available, focus on improvement over perfection.

2 Days

CURRENT STATE EXPLORATION

3 Days

BRAND & CARD SORT USER RESEARCH

1 Week

DESKTOP & MOBILE DESIGN

Result

Rebranded, redesigned, more usable intranet that will help the corporate team to offload some of the heavy issues that were occurring with new hires to the company 

Jamaica Plain, MA, 02130

617 - 797 6914 alisonlucretia@gmail.com